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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret–no matter what industry you’re in–is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Customers say
Customers find this book to be a must-read that provides detailed information through case studies and practical ideas. Moreover, they appreciate how it covers the subscription business model, helping readers gain confidence in building such businesses. Additionally, the book is easy to read and customers consider it excellent for existing businesses, with one customer noting it’s particularly useful for understanding the emerging subscription economy.
